Digitalization is fundamentally changing the healthcare industry. The Pharma industry, as a core part of health care, is no exception to this. New technologies and innovations are already enabling pharma companies to improve medicine development and patient care. At the same time, healthcare payers and other customers of pharma companies are demanding more and better data on the medication efficacy and improved patient quality of life. The sedemands cannot be fulfilled by purely traditional means. Machine learning, artificial intelligence, block-chain, and big data are examples of new trends and technology covered by digitalization.